In 2023, BMW presented the Vision Car DEE — a digital companion that represents the future of mobility. In line with this, we have taken supplier dialogue to a new level and presented hosts and speakers as digital avatars. Even before the event, the avatars were used on a web-based communication platform, where they welcomed the participants and guided them through initial content. At the live event itself, they provided a special highlight: They appeared on stage as holograms and interacted with the presenters — an impressive example of innovative storytelling. By avoiding complex filming, time and money could be saved, while at the same time creating a modern, interactive format that positioned BMW as a pioneer in the area of digitalization and innovation. The entire supplier dialogue was also consistently thought of digitally: In up to 16 parallel workshop sessions, gamified concepts and digital exhibits were used to make the content tangible. An event that not only showed the future of mobility, but also set new standards for digital presentation and dialogue formats.

Market launch of a cardiovascular drug:The focus is on patient benefits. What does a heart attack feel like? How do relatives experience him? Our solution: a 360° video makes emotions tangible. Participants receive an Event @home package with VR glasses for their smartphones. The digital event combines live technical discussions with VR content. Protagonist Robert is celebrating his 60th birthday — until dizziness and chest tightness suddenly set in. Viewers experience everything up close until a cliffhanger interrupts the story. In several episodes and online sessions, employees get to know the product and real patient stories. In the end, it turns out that the new drug can change lives. With Beat2Lead, we have redefined digital storytelling — and won several awards for it.

“We want to do it completely differently this time.” With this statement from our long-standing customer from the insurance industry, an incredibly exciting project began. A digital launch event for the redesigned sales platform. It should arouse interest, be fun and entertaining, and be informative and educational at the same time. There was also a tight schedule. In spite of everything, or perhaps because of it, our creative team took on the challenge with passion and inventiveness. The result is a digital production in TV format that includes everything that makes modern formats so attractive. From the idea to the script to the texts, our team managed and supported all areas. Among other things, the TMT Studios filmed in front of green screens and the final set was later included in post-production. And the entire team was also able to shine as extras. For us, the project was a great step towards redesigning digital presentation — and, after two years full of digital events, another quantum leap in storytelling and format development.