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BMW Discoverer day Munich

BMW Establishment Munich

The new BMW 3 series and the BMW 1 series three-door are finding their place in the middle of the crowd.

When 1.500 invited guests are celebrating in four subsidiaries of the BMW Establishment Munich at the same time, there has to be a special reason. And so it was on the 20th of September 2012: The new BMW 3 series and the new BMW 1 series three-door were celebrating exclusive premiere in the subsidiaries “Frankfurter Ring”, “Fröttmaning”, “Solln” and “Trudering”.

The presentation of the new models convinced the guests with a varied concept from trendhouse.

Among different environments like leisure & sports, living & lifestyle or urban living, the new models found their place. But prominent experts and cooperation partners made the models first really perceptible.