MINI Aftersales | London

Not normal

Her Royals Highness would be very amused, wouldn’t she?

MINI is calling – and approx. 200 aftersales specialists followed the call into the home of the British cult brand. At the back-to-back incentive the little speedsters were perfect hosts and offered a very personal insight into their world.
Which is, of course, a bit different, in line with the brand. Not normal, hence, but always high-class, harmoniously chosen and perfectly staged.
 
On the agenda:
The must-sees, of course, such as the London Eye and a riverboat tour on the Thames, but also MINI moments like a trendy graffiti workshop or a spontaneous invitation on the road to a garage party, which in the course of the evening turns out to be the award ceremony for the best salesperson.
A completely different story in Oxford: a tour of the plant is followed by panting (which is similar to punting); after that, guests are taken to some British hallows – during a creative workshop, normal English telephone boxes are given a fun MINI look. Sacrilege, they cry – keep calm and stay British!